Proposed changes to hit vapes and nicotine addiction

"The fight against Big Tobacco is not over," he told Seven's Sunrise on Wednesday.

"Vapes are the new frontier to stop a new generation of nicotine addicts being recruited by this industry."

Under the proposed changes, vape and tobacco products will be stamped with updated graphic warnings and include health promotion inserts, while packet sizes and filter designs will become standardised.

The legislation will also take aim at vapes by limiting the use of appealing names that downplay a product's potential harm and including vape products in advertising restrictions. 

It will also attempt to improve transparency about product contents, advertising activities and sales volumes. 

This move comes after the Labor government announced a ban on the importation of non-prescription and single-use vape products in May.

"Big Tobacco has adapted and innovated and been quite cunning about ways in which they get around the plain packaging intent and make their deadly product appeal to - particularly younger Australians - where smoking rates are actually climbing."

"Twelve years ago, we led the world with plain packaging reforms, which were fought very hard by the tobacco industry, but frankly, now we're lagging behind ... and we're determined to fix that."

Tobacco use kills about 50 Australians every day, or about 20,000 every year.

The health minister's bill is part of the federal government's plan to reduce the national smoking rate to less than 10 per cent by 2025, five per cent or less by 2030 and 27 per cent or less for Indigenous communities.